Objective
Scale the Skinny Dipping brand beyond audio by building a cohesive, content ecosystem that drives discovery and community engagement.

Strategy

• Lead creative direction across podcast, social, newsletter, and paid subscriber platform.

• Map Instagram content strategy with a focus on creative direction and brand identity, including feed, stories, and repurposing long-form podcast content into short-form assets.
  

Key wins & results
!! please view content examples HERE and HERE

• Launched a carousel-first strategy focused on girly aesthetic, meme-style, highly relatable content designed for Instagram Stories sharing.

• Leaned into trends like “hopecore” and “hot girl self-development” humor to increase reliability and repost/reshareability.

• Generated 4M+ views from carousel content, with high story repost rates driving organic discovery, profile clicks, and top of funnel leads with final slide of carousel always being CTA to the podcast.