Objective
Build a personal brand in the clean eating space that drives large-scale organic reach, community trust, and revenue in monetized digital products and brand deals.

Strategy

• Develop and execute a content strategy centered on personal anecdote/advice, lifestyle motivation, and nutrition and chronic illness education.

• Ideate a variety of viral formats aimed at follower growth, trust, and community engagement.

• Integrated content, product, and coaching client funnels to convert audience trust into revenue.
  

Audience growth & reach

• Grew TikTok to 90K+ followers organically.

• Generated 5.5M+ monthly views across TikTok and Instagram.

• Built a highly engaged niche community around whole foods and hormone health.

Just a few viral content formats
!! please view content examples HERE and HERE and HERE

• Supplement Storytimes — narrative-driven videos like “why I quit birth control” and “how I healed my pcos” while organizing my weekly supplement pill box. This visual stimulation of doing the supplements with the gossip-y story time worked well.

• “Honest Food Labels” — cheeky packaging redesigns of ultra-processed products to expose their harmful ingredients and addictive nature.

• Educational Carousels & Explainers — simple, saveable slides translating nutrition/health science into practical takeaways.

Product & monetization
!! please view sponsored content examples HERE and HERE and HERE

• Nutrition coaching program supporting 1:1 clients in sustainable nutrition habits.

• Launched a 100+ page eBook, Real Food Reset, teaching consumers how to transition from ultra-processed foods to whole foods.

• Worked with a variety of health food brands for sponsored content.